Our Mission
Our mission is to offer and expand access to mental health services for those who otherwise cannot afford it.
About Wirth
Our journey began with a heartfelt vision—to honour the memory of Jakob Wirth and his dream of creating a hat company that stood for more than just fashion. In 2014, when Jakob tragically died by suicide, a small batch of hats were crafted in his honour. Little did we know that these hats would mark the inception of Wirth Hats, a social venture dedicated to promoting mental health support and awareness, fostering resilience and solidarity in the face of mental health challenges.
If you have read the Wirth story, you know that neither Jakob nor Philipp received professional support before they died by suicide. Stigma and affordability were two significant barriers they faced. In 2019, the Wirth Counselling Program launched—a fund created to provide free counselling for individuals who otherwise could not afford it. The goal of the Wirth Counselling Fund was not only to remove the stigma of asking for help but also to break down the barriers to accessing mental health support. Since 2019, we have helped cover the costs of thousands of therapy hours for individuals who would otherwise be unable to afford them.
In 2023, Wirth Foundation was established as a registered charity (739672137RR0001) with the goal of expanding our counselling program and ensuring that mental health support is accessible to everyone, regardless of financial constraints. Recognizing affordability as a major barrier, we collaborate with Wirth Hats to raise funds and extend our reach, providing vital mental health support to those in need.
Learn more about the full Wirth story