August 30, 2026
Wirth Moving Day
Throughout August, we raised money through movement and community, building to our annual event, Wirth Moving Day. On Sunday, August 30th, every kilometre moved raised a dollar to make therapy more affordable, with up to $40,000 matched by our generous matching partners. Bike, walk, paddle, or run, if it was movement, it counted.
To our wonderful community,
Thank you for helping make Wirth Moving Day such an impactful day for mental health around the world. Our goal was 40,000 km and $40,000 toward mental health support. We knew you would show up, but we never imagined just how far you would go. On August 30th, 43,500 people collectively moved an incredible 529,617 km, that’s more than 12x our goal, and a powerful reminder of what’s possible when people come together. It also means we’ll need to find a whole lot more matching impact for next year. Thank you to the Richardson Family for helping us reach our $40,000 goal, and to our amazing sponsors @playknoword, @parrbusinesslaw, @pulse.primary who made Moving Day possible. And of course, thank you to everyone who fundraised, donated, and moved with us throughout the month to raise over $16,000 on top of this total, with @janerunsclinics alone raising over $4,000. As a small team, seeing our passion for mental health reflected by people around the world is incredibly inspiring. Thank you for moving with us, believing in our mission, and helping make mental health support more accessible. We can’t wait to see where we move next.
Become a part of the Wirth Community
10,000+
Free therapy sessions funded since 2019
Why we move
People are not getting the help they deserve.
Too many people live with mental health challenges and go without support — not because they don’t want help, but because they can’t afford it. Cost is one of the biggest reasons people never access care: 1 in 3 Canadians with a diagnosed mental health condition reported not getting care due to cost.1
Every dollar raised through Wirth Moving Day goes directly to the Wirth Foundation, helping people around the world get the mental health support they deserve.
1. Canadian Institute for Health Information, 2023
From our 2026 impact report · clients in the Wirth program
See what mental health support makes possible
The Campaign
How Wirth Moving Day works
Run, cycle, hike, or move however you choose. Every kilometre logged on Strava becomes a $1 donation toward free therapy. Throughout August, fundraising champions fundraise within their own circles — then on August 30th, it all comes together for one day of collective impact.
However you choose to move, it counts.
Everything you need to know
About the campaign
The full story of how Wirth Moving Day works and how to get involved. Tap any section to read more.
The campaign challenge
We’re so grateful to Strava for partnering with us to put Wirth Moving Day in front of all of Canada. On Sunday, August 30th, our campaign appears across the Strava platform nationwide — one day where the whole country moves together, and every kilometre becomes a donation toward free counselling.
Open Strava on the day and you’ll see our challenge pop up to join. We’ll also broadcast it in the weeks before, so you can add it ahead of time and be ready.
Walk, run, cycle, hike, paddle, or move however works for you. However you move through Strava, you’re helping fund a therapy session for someone who couldn’t otherwise afford one.
Why we move
Our goal is to support as many people as possible — in our own community and across North America. The money raised through Wirth Moving Day funds our counselling program, giving mental health support to people who otherwise couldn’t afford it.
Sponsorships and fundraising champions are what make this possible. Every contribution, big or small, goes directly toward the next person who needs support.
All of August
Before Wirth Moving Day, all of August is a chance to get involved. Fundraising champions — movement clubs, groups, and individuals — fundraise within their own communities all month long, each with their own fundraising page.
If you’re part of their community, you can donate directly to their page or move alongside them. Throughout August, donations go toward their fundraising goal. Then on August 30th, anyone can join in.
Building on last year
Wirth Moving Day launched in 2025 within our own community. This year we’re partnering with Strava to share the campaign across all of Canada, reaching a national audience of active Canadians.
2025
800 people participating · 5,698 km logged · 6 community clubs involved.
2026 goal
18,000+ people in person and online · 50,000+ km logged · 15+ community clubs.
For the first time, Wirth Moving Day will be promoted to every Strava user in Canada - bringing the campaign beyond our community and into the national conversation, so we can fund more free therapy sessions for more people who need them.
Our Story
Mental health is Wirth moving for.
The Wirth Foundation was created in memory of Jakob Wirth, whose dream was to start a hat company. Jakob believed hats were more than an accessory — they were part of someone’s identity.
In 2014, while building that dream, Jakob died by suicide. He never spoke about his mental health, never shared that he was struggling, and never received professional support.
His loss inspired our mission: that no one is denied mental health care because they can’t afford it. We are a registered Canadian charity, driven by the belief that mental health support should never be out of reach.
Our Sponsors
Supporting the cause
We are incredibly grateful for the sponsors already joining us in supporting this year’s campaign. Their commitment to improving access to mental health resources directly helps fund our free counselling program.
Thank you to our sponsors, Primary Engineering, Parr Business Law, and Knoword.